I'M
lyn (yiqing)
Li.
I am a UX designer who is fascinated about the enormous possibilities of the interaction between people and technology. With Psychology and HCI education background, I'm good at perceiving human nature & behaviors, and using analytical thinking to synthesize information and identify salient points. Having worked at both startup and enterprise, I'm skilled at applying user-centered design to create intuitive digital experience, thinking about both user and business values. With my skills, I hope to build a bridge between people and technology, and bring real joy and convenience to people's life.
01 How i work
I believe design is science.
Design thinking framework • User centered approach • Lean UX
Discover
User interviews, Data collecting, Project kick-offs, Business requirement gathering
Ideate
Brainstorms, White-boardings, User flows, Sketches
Prototype
Micro-frames, Lo-fi and hi-fi wireframes, prototypes
Evaluate
Playbacks, Usability tests, repeating the previous steps based on evaluation
02 Skills
UX Architecture
Information Architecture
Interaction Design
UI Design
Visual Design
Information Design
Wireframing
Prototyping
User Research
03 Tools & Technologies
Xd
Illustrator
Photoshop
InVision Studio
InVision
Sketch
Axure
Keynote
HTML 5
CSS 3
04 Experience
2017-Present
AT&T
Senior UX Designer/Architect
AT&T Sales Web and Mobile Applications
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Autonomously lead and complete multiple complex UX design projects. Responsibilities include defining vision and strategy, managing stakeholder communications and getting alignment across teams.
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Optimize work process with product, dev, visual, content and user research teams using Design Thinking and Lean UX mindset. Create shared knowledge, refine business goals and streamline end to end user experience.
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Mentor other UX designers and oversee their work. Facilitate regular design review and working sessions for sharing feedback and experiences to improve usability and consistency.
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Lead the design and maintenance of Design System. Create artifacts and documentation of design and information architectures.
2015-2017
AT&T
UX Designer
AT&T B2B Web Applications
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Worked closely with clients, product, dev, visual, content and user research teams in agile environment to improve user experience of registration, inventory management, ticketing, and ordering.
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Converted business requirements to user-friendly digital experiences, and identified future enhancements.
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Designed information architectures, user interfaces and interactions. Aligned them with best practices and design pattern libraries.
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Created user flows, wireframes, design specifications and prototypes to communicate concepts and designs to internal partners and collect user feedback.
2014-2015
Mobile AUG
UX/UI Designer
Web and Mobile Applications for Social Media, Talent Management and Other Industries
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Led UX, UI, interaction and visual design for web and mobile applications for clients across different industries, and designed their marketing websites and materials.
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Collaborated closely with development and marketing teams to transform clients’ ask and marketing needs to intuitive digital products.
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Created user flows, site maps, wireframes and prototypes to present concepts to clients and users.
2012-2014
University of Michigan (Ann Arbor)
Master of Science in Information
Human-Computer Interaction
GPA: 3.87/4.00
2008-2012
Zhejiang University (Chu Kochen Honors College)
Bachelor of Science
Psychology (major), Industrial Design (minor)
GPA: 3.87/4.00
CONTACT
Want to know more about me?
1-734-604-8263